Dubai at the forefront of global tourism recovery

DUBAI: As Dubai marks a year since reopening its borders to international tourists on July 7 2020, the latest data published by Dubai’s Department of Tourism and Commerce Marketing shows the city welcomed 3.7 million overnight visitors during the 11-month period from July 2020 to May 2021.

According to the data published by Dubai Tourism, the emirate received more than 1.7 million visitors between July and December 2020 from markets that were open, and an additional two million visitors in the first five months of 2021.

The evolving travel landscape has brought forth some noteworthy performances from feeder and emerging markets, especially CIS countries like Kazakhstan and Ukraine, and East African markets Ethiopia and Sudan, that have all exhibited strong growth potential to be among the top 15 source markets for Dubai since it reopened its doors to global travellers.

“The new data reveals that Dubai’s tourism rebound is gathering pace despite the current challenges faced by international markets. The growing momentum of recovery not only reflects the fundamental strengths of Dubai’s tourism sector and the diversity of its source markets but also the emirate’s economic resilience and agility in the face of a rapidly fluctuating global environment. We have seen inspiring commitment and proactivity from all stakeholders in the public and private sector to work together to adopt innovative approaches that can consolidate the sustainable recovery of the sector. Furthermore, Dubai’s ability to implement a rigorous precautionary protocol regime has made the city one of the world’s safest destinations for travelers. As we gear up to host Expo 2020, these exceptional standards will enable us ensure the event provides the highest global benchmarks of safety and security for all visitors,” said Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai.

Dubai’s recovery strategy, implemented in close coordination with stakeholders, proved crucial in reinvigorating the domestic hospitality market in May 2020, preparing the ground for the return of international visitors to the city in July 2020. Pent-up demand for staycations among UAE residents, both Emiratis and expatriates from over 200 nationalities, drove tourism growth with hotel occupancy rising significantly from 35 per cent in July 2020 to 58 per cent in May 2021. Hotel occupancy in Dubai peaked in December 2020 (69 per cent) and in January 2021 (66 per cent) with the city ranking second globally in terms of occupancy after Singapore and ahead of Paris and London, according to data from hotel management analytics firm STR.

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